Lloyds Reimagined
A digital-first rebrand

I co-led the delivery of a bespoke design system and visual language for the Lloyds app and digital eco-system. Connecting brand, product design, engineering and streamlining workflows via a bespoke digital design system.

We developed an accessible, scalable and expressive design language that brought Lloyds’ new visual identity to life, uniting brand, business units, product teams and Wolf Ollins to deliver a cohesive digital experience in just nine months.

The result is a unified system now powering experiences for over 20 million active app users.

Role: Design Language / Visual Design / Design Direction | Agency: In-House